HealthDay News — Recall of electronic nicotine delivery systems (ENDS) marketing at retail stores is associated with increased subsequent ENDS initiation among youth and young adults, according to a study published online Aug. 26 in Pediatrics.

Alexandra Loukas, Ph.D., from the University of Texas at Austin, and colleagues used data from two large cohort studies in Texas for 2,288 school-going youth and 2,423 college-going young adults who reported never having used ENDS in 2014 at baseline. The influence of recalled ENDS marketing exposure on subsequent ENDS initiation was examined, with adjustment for the channel of marketing, other past 30-day tobacco use, sensation seeking, and peer ENDS use.

The researchers found that among youth and young adults, recall of retail store-based ENDS marketing at baseline correlated with significantly increased odds of subsequent ENDS initiation (adjusted odds ratios, 1.99 and 1.30, respectively) up to 2.5 years later. Recalled ENDS marketing on television at baseline also correlated with significantly increased odds of young adult initiation (adjusted odds ratio, 1.29).

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“These findings underscore the need for regulation of ENDS marketing, particularly in retail stores,” the authors write. “Given the increasing popularity of ENDS products among young people, limiting ENDS marketing in retail stores is of paramount importance.”

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